Hats off to Florence!

Create a custom hat in a famous Florentine factory

Esperienza moda
3 ore in totale
1 snack, bevande, accessori e trasporto
Offerto in Inglese

What we do

Venture “fuori dalle mura”, beyond the city walls, and enjoy breakfast with Camila, Italian-style, in a renowned pastry shop. Then get creative in a working factory with more than 100 years of hat making tradition. Discover the story behind hat making in Florence and be guided by a fourth generation milliner to create your own custom straw hat. You will have the opportunity to walk around the factory to see, touch and try any hat you’ll see around! You’ll get inspire and fascinated in the warehouse! Get ready for a magical immersion into the hats florentine world!

What we offer

From Arcipressi we’ll walk 10 minutes to Giorgio’s and then we’ll take a taxi to Memar’s. At the end we’ll go back to the tram stop.
Straw hat (valued up to 300+ euro)
One typical Florentine straw hat base, like the ones Memar produces for high fashion brands, and materials to customise it.
Schiacciata alla fiorentina

Or another pastry of your choice.


Let me show you around my neighbourhood, Soffiano. We’ll have breakfast at Giorgio’s pastry shop, a favourite among locals. Then we’ll meet Sara for a hands on hat making time at Memar, a historical Italian design manufacturer of hats and bags for Luxury brands and even featured in Hollywood films!

Sign up for 160,00 €

Take home an authentic accessory of Italian fashion. In order to make sure your hat is a perfect fit, after booking, a sizing chart and instructions for measuring will be sent to you.

You can pay via Paypal (don’t need a Paypal account to pay).

Online with PAYPAL