About OMG - OMG Florence!
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About OMG

Doors on narrow, seemingly austere streets abound in Florence, and they often hide incredible scenes, stories and places. A glimpse through a door in Florence is a privilege and is the metaphor that we use to describe the wonders that can be found in this timeless city, where tradition and innovation have co-existed for centuries to make it an incredible incubator for craft and invention, particularly in the world’s most fascinating and pervasive industries: fashion & design. OMG Florence creates inspiring experiences in fashion, design, artisanal arts and unites participants with the fashion/design network.

What lies behind this door?


And behind this one?


If I close my eyes, I can almost see it. There’s exactly what I’ve always dreamed of – the secret Florence of artists, craftsmen, boutiques and workshops. There is the everyday life behind the scenes, from the most imaginative design to intricately hidden seams, from the finest woven fabrics to the most extraordinary buttons.


What I wouldn’t give to open these doors, to have the keys and to be able to just walk in.


Florence is magnificent even without opening these doors, mind you. But I know that Florence already. Many can see it, if not everyone. But it’s not enough for me to just look at the shop’s windows, beautiful as they are, while I walk along Via Tornabuoni and Via delle Vigne Nuove.


I want more. I want my own view. I want to see things from the inside. I want to think like those who create. I want to touch with the hands of those who craft. I want to feel with the heart of those who live fashion.


I’d give anything to open that door…
Shhh. Wait. Something creaks, something moves, slowly and magically.
I hold my breath. A door opens. And then, I find myself inside.


My story starts now.