Where have i seen this? - OMG Florence!
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Where have i seen this?

Where have i seen this? OMG Florence blog

Where have i seen this?

Déjà vu, (/ˌdeɪʒɑː ˈvuː/; French pronunciation:  [de.ʒa.vy]) from French, literally “already seen”, is the phenomenon of having the strong sensation that an event or experience currently being experienced has already been experienced in the past. (WIKIPEDIA)

I’m not sure how I’d define the experience. Pleasant? Maybe. Unnerving? A little. Uncommon? No, not really.

OMG Florence blog
OMG Florence blog
OMG Florence blog
OMG Florence blog


This story starts with a breakfast with MCC in one of the reincarnating in-spots on the Lungarni in Florence. We were working through some OMG Florence logistics over eggs over-easy under frescoes and great lighting. We were also talking about what interests us and what we want to share. It’s a cool moment in a cool place, so I take a picture.

Some time later I stop off at my neighborhood H&M for a turn through the jewelry section. It’s always a treat. And I see Lots of cat-o-nine tails-kind of shapes.

WAIT. Now I’m on the road to Austria for a summer break in the Alps and I’m catching up on some Instagram. There they are again, this time @colette !

And then again on @unskilledworker (I think she loves Florence, too!)

And then I look down and they are on MY DRESS. As my younger sister KPS says, “What the what?”

OMG Florence blog

Maybe it’s not actually Déjà vu. You could call it Contamination. A trend. Copying.

I’m not sure but I find it endlessly interesting how it happens – you see one thing in one place and then it is everywhere. In how many seemingly separate parts of our life will we see this shape? Where does it start and where will it end?

I’m sure I’ll write about it again.

Delia P.

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